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Marketing a Book #9 – Learning About Social Media

 

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Learning About and Avoiding the Block Hole of Social Media

It has been a while since I posted on this blog. I could have written this post several weeks ago, but I wanted to collect my thoughts about my time working with a Social Media Consultant.

I bought twelve weeks of time and expertise in the area of social media sometime in late March. My goal was to learn what I could about using social media and how it might be useful to me. I was primarily interested in Social Media as a tool and secondarily in using it to market myself and my book Through a Lens of Emptiness: Reflections on Life, Longevity and Contentment. Although I had Twitter and Facebook accounts, I did not grasp the utility of either. I needed some hand holding through these media avenues and an expanded awareness of what else was available to me in the way of social interconnections.

At the outset, let me say that the overall experience of working with my social media consultant was excellent and exceeded expectations. My “expertise” in using social media, if I can call it that, is now limited by experience and time.

I learned about Facebook and Fan Pages (www.facebook.com/lalanweiss). I learned to make better use of Twitter (@LarryWeiss3) and particularly http://www.hootsuite.com, which I love to use. Also, I attained another blog as part of my author site www.lalanweiss.com and have just repurposed my original website, www.lensofemptiness.com, to advertise my services as a public speaker and workshop provider.

I now have a more complete author platform to work from and have more to so. I had no allusion about the benefit my new and expanded understanding of social media might have on book sales. In fact,there is no way of predicting the effect of using social media to promote a book or a service on its own. The fee I paid for my consultation and support was an educational fee, and worth every dollar spent. Without that support, I would still be wondering in the wilderness that social media can be to the uninitiated.

Social media can also become a black hole, sucking up many hours each day until little is left for meaningful writing time. My hiatus in posting to this blog is a case in point. I had several strands running through this blog at the same time I acquired my second blog related to my author site. There is also my Twitter feed on topics of interest to me that are unrelated to my book, which I needed to maintain, and regular posts to my fan page. I have also joined a few interest groups through Facebook and needed to keep up with them. It was really hectic for a while until I remembered some same advice I received years ago; practice selective abandonment.

Selective abandonment does not mean abandoning things you want or need to do forever, only for the moment. An individual can only work efficiently on one thing at a time, particularly if the things to do relate to writing. Different blogs for different purposes and different audiences require different frames of mind for each. In addition, work on a new writing project at the same time adds insult to injury, so selective abandonment is the order of the day.

At the moment, I find social media more interesting than useful, and more time consuming than I would like. I’m looking for the middle way between the Yin and Yang of Entropy and Order and gradually finding it. As in all things, everyone needs to find their own way around the world, including the world of social media. I paid for a guide and he taught me the signposts and showed me the pathways. If any of my readers are wondering in the wilderness of social media, I highly recommend hiering a guide for a while to get you on your way.

Until the next post, your faithful blogger,

L. Alan Weiss (Larry)

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