lMarketing a Book #5 – Keeping Pace with Social Media
I began working with my social media publicist about seven weeks ago. The first few weeks were dedicated to organizing the campaign to come. This Wednesday marks the fourth week of the official relationship between the publicist and me, and I find myself climbing an ever steepening learning curve week by week.
Each successive week’s session begins with a review of progress based on the previous session and then we move on to a new topic. The first session focused on blog and twitter strategies, The second week focused on Facebook and the third on differentiating the role of a personal Facebook page and a fan page. This week we will look at Hootsuite: mechanics and strategies, and how to incorporate Sway into a strategy. I have been working away at building up a LinkedIn presence at the same time.
The only way one can learn about social media is to work with it. In my case, I’m a generation or two out of step with how these various social media channels function. I’m learning a great deal and making some progress, but I often feel like I need to catch my breath. Even this post will become a Twitter and Facebook entry because that sort of thing is the essence of social media strategies. I’ve also signed up for something called classmates.com with the intent of connecting with people I knew in the past. So far, I have linked up with one individual and started a conversation.
Social media coaching is certainly beneficial, particularly for a novice. It is impossible to say how effective social media networking will be as a marketing tool, but I certainly believe I’m getting the word out about my book Through a Lens of Emptiness: Reflections on Life. Longevity and Contentment through many channels. Some individuals may even become familiar with my Nom de Plume – L Alan Weiss, part of my regular blog post sign off. I’ll continue to blog on my book marketing experiences as they unfold, including any progress made in the area of social media.
As always, your faithful blogger,
L Alan Weiss – Author
Please vista me at www.lalanweiss.com or on my newly created Facebook fan page