Tag Archives: Non-fiction

Marketing a Book #5 – Keeping Pace with Social Media

steeplearning2lMarketing a Book #5 – Keeping Pace with Social Media

I began working with my social media publicist about seven weeks ago. The first few weeks were dedicated to organizing the campaign to come. This Wednesday marks the fourth week of the official relationship between the publicist and me, and I find myself climbing an ever steepening learning curve week by week.


Holy Moly, this is really steep.

Each successive week’s session begins with a review of progress based on the previous session and then we move on to a new topic. The first session focused on blog and twitter strategies, The second week focused on Facebook and the third on differentiating the role of a personal Facebook page and a fan page. This week we will look at Hootsuite: mechanics and strategies, and how to incorporate Sway into a strategy. I have been working away at building up a LinkedIn presence at the same time.

The only way one can learn about social media is to work with it. In my case, I’m a generation or two out of step with how these various social media channels function. I’m learning a great deal and making some progress, but I often feel like I need to catch my breath. Even this post will become a Twitter and Facebook entry because that sort of thing is the essence of social media strategies. I’ve also signed up for something called classmates.com with the intent of connecting with people I knew in the past. So far, I have linked up with one individual and started a conversation.

Trying to stay on track

Trying to stay on track

Social media coaching is certainly beneficial, particularly for a novice. It is impossible to say how effective social media networking will be as a marketing tool, but I certainly believe I’m getting the word out about my book Through a Lens of Emptiness: Reflections on Life. Longevity and Contentment through many channels. Some individuals may even become familiar with my Nom de Plume – L Alan Weiss, part of my regular blog post sign off. I’ll continue to blog on my book marketing experiences as they unfold, including any progress made in the area of social media.

As always, your faithful blogger,

L Alan Weiss – Author

Please vista me at www.lalanweiss.com or on my newly created Facebook fan page

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First things first – Writing a preface

I have been thoroughly wrapped up in working on my rewrite since my last post. It is time I competed the post about writing a preface. My original preface, as I stated, was not a preface at all. It was more like an introductory section listing some details about the contents of the book. The feedback from the developmental edit directed me to prepare a preface based on some very specific content. I was to include:

1. WHY I decided to write my book.

2. WHAT was my motivation and what I was compelled to write about

3. WHO was my target audience

4. WHY should anyone read my book

5.HOW would the reader benefit from reading my book

6. HOW do I establish my credibility with the reader

The editors suggestions read more like an assignment in Journalism 101, than my original concept of a preface. These suggestions were directed at my project, a work of non-fiction. The preface of a work of fiction was very different from the preface of a non-fiction book in my experience as a reader. However, the more I considered the essence of a preface, the more a preface in a non-fiction work and that for a work of fiction seemed to serve a similar purpose. A preface seemed to be more about the art of advertising, than the art of journalism.

I began to examine my own behaviours as I searched for a book to read. There were four aspects of a book that always catch my attention; the title, the preface, a bit of the first chapter and headings in the table of contents.

(Nota bene: All these four elements are important. The title and the cover need to attract the potential reader initially. The printed elements need to keep them interested and hopefully motivated to purchase the book. Therre is no way to predict which of these elements a perspective reader will examine first, save the title.)

Now that I had a concept of a preface, I set about to write a very good one. I had to include all the elements listed above, and in addition, it had to be a “hook” for the potential reader. It had to give them a reason to look at the table of contents, and perhaps read a few lines of the first chapter. There had to be some drama in the language, and the words on the page needed to draw the reader into the book. Every book I have purchased (new or used or as an e-book), and every book I have borrowed from a library or a friend, grabbed me at some emotional level.

I like to use quotes from various poems as I write. Poetry is so full of powerful ideas and emotional expression in an exquisitely compressed state, that by selecting the correct quote, you can set up the reader for your content in very few words. I try to use material from the pubic domain as much as possible and try to select a few lines that evoke the sentiments and ideas I plan to write about.  Sometimes I use quotes from the notably well known poet or from a section of prose from a strong author if it seems appropriate to my purposes. Once again, I try to confine myself to public domain materials. Using quotation, has always been a trademark of my writing, even in the content of material handed out to the students I taught or as a prelude to a lesson at the black (or white) board.

One of the benefits of working with a strong e-publishing organization is the editorial and consultative support that is provided. After completing my revised preface, I was able to confer with my editorial consultant and get confirmation that I was on the right track. Now, as I approach the bulk of the manuscripts, I wondered how much had to be simply rewritten and how much new material I needed to produce. I decided to use my preface as a guiding spirit for the rewrite. If I could capture the emotional draw of the preface in the content, my chances of producing a salable book were good. The preface as written, also defined those all critical WHO, WHAT, and HOW questions posed by the developmental editor. What ever followed the preface had to flow from its spirit.

I had one other important decision to make before I tackled the approximately 50,000 words of my manuscript. I had to decide on my voice and what writing style would best express it. I plan to reflect on finding my VOICE and deciding on a WRITING style in my next post. Until then…..

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Logic takes you from A to B, or from here to there, but not everywhere.

In print, Sherlock Holmes never said “Elementary, my dear Watson” . This famous catch phrase is a product of  liberties taken by Hollywood screen writers. In Sherlock Holmes films and later television versions, Holmes would utter this phrase to Dr. Watson before explaining  how his astute inductive processes (gathering clues and making observations)  resulted in one of his brilliant deductions. Inductive and deductive capabilities are not the exclusive domain of the sleuth or the scientist, but are inherent human traits evolved to ensure our survival as a species. Neanderthal hunters looked for clues as they tracked an animal, leading to deductions about the type, size, condition, path and possible location of the prey. Inductive and deductive reasoning is as essential for the survival of modern Homo Sapiens  as it was for the Neanderthal. Enabling the inductive and deductive processes of a reader through carefully constructed inductive hooks leading to deductive satisfaction is essential for the survival of the writers product, be it a work of fiction or non-fiction.

Information about types of reasoning, logical argument and the pitfalls of faulty logic is readily accessible from print sources or the internet. The following is a list of the main logical flaws that may confound a reader.

* Composition and division: Assuming what is true of the parts is true of the whole, and visa versa.

* Begging the question: Setting up an argument to match the desired conclusion.

* Non sequitur: A written line or idea that does not follow from the line or idea that precedes it.

* Ignoring the issue: This logical fallacy speaks for itself.

* False dilemma: Forcing an either/or choice when there are more than two things to choose from.

* Equivocation: Using a word with different meanings for the same term in the same logical argument.

This post is not about logic in writing, but rather about the importance of logical writing. Writing logically is critical on two fronts: first, logical writing keeps the reader on track with the content paragraph after paragraph; second, logical writing leads the reader to see (deduce) a writers intended outcome. Fiction and non-fiction writers have the same goal, but get there from different directions for different reasons.

In a work of fiction, the logical development of character and plot are essential. Although fiction writers may chose to lead the reader on a “goose chase” from time to time to enhance the suspenseful elements of his or her story, logic must prevail or a “goose chase” is likely to become a loose chase. Good narrative writing demands a writer have a logical plan for developing a story firmly in mind as they write.  The demand for a clear logical plan of story development is particularly important for writers who wish to produce stories with multiple simultaneous plot lines that eventually coalesce into one exciting or emotional conclusion.  I know someone who is struggling with the writing process, as he attempts to write a fiction as it pops into his head, without a logical plan in mind. Writing time is precious. A logical plan for a fiction is essential even though a fiction allows for a certain degree of freedom within the logical structure.

Logical planning of a non-fiction work is equally important and more straight forward than in a work of fiction. The overall plan for a work of non-fiction includes a logical sequence for each paragraph, for the paragraphs in a each section, for the sequence of sections and the relationships between sections in the completed project. Autobiographies and biographies may make use of purposefully constructed flashback elements, but in general, the logical flow in works of non-fiction should not jump around. Ideas presented need to be adequately supported by the fullness of the prose and correct diction. The level and formality of diction (the words selected) should be consistent with the target audience and the content type. The level of diction can range from moderate to complex and the level of formality ranges from informal to very formal. The axiom of moderation in all things is most appropriate in relation to the level and formality of diction in a written work, but a writer of non-fiction can never be moderate when it comes to the logical plan for his or her writing. Rigor in logical planning is the “watch word” for the writer of non-fiction, but care needs to be taken to ensure that rigour does not progress to rigor mortis.

The next planned post reflects on the significance of proper diction. Until then . . .

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Writing From My Comfort Zone

Non-fiction, that’s my ticket to writing a first work. My initial reasoning was that a long, academically oriented career should be an asset in a non-fiction project. All writing requires research skills to a greater or lesser degree. A fiction writer uses research to give the story an authentic ring. The non-fiction writer uses research to support ideas and arguments with corroborating evidence whenever possible. I was quite used to using information gathered from my research and observations to do just that.

I also chose to attempt a non-fiction project for another practical reason. When trying something new, it is important to keep the number of new things to think about to an absolute minimum. The greatest challenge I faced was writing grammatically correct non-fiction prose that is interesting and accessible to my future readers. Everything I had written to date was relatively short and consisted of report type documents and records of research written for a very specific audience, with a specific knowledge base. Now I wanted my writing to reach out to a broad range of individuals with varied backgrounds,  a challenge indeed.

All writers need to establish an idea of the general audience for whom to write, be they engaged in the creation of works of fiction or non-fiction. Since I am on the cusp of the baby boom wave, my fellow boomers would be a likely audience, and so I decided to focus on them. To some, this may appear opportunistic, but remember, my goal is to minimize the unfamiliar so I can concentrate on writing clear prose. By writing for my peer group, I eliminate some of additional variables facing the newby writer (me).

Now I needed a subject for my project that had a sense of immediacy for my target audience. Topics that came to mind most readily related to health, sex life, memory, and relationships. I was drawn to topics related to memory and aging since memory loss is a concern to adults as they age. Indeed, there is a certain element of fear associated with the idea of memory loss, since it portends the loss of independence; a scary thought for anyone, the aging population in particular. I also had some background in memory and cognition gained in the course of my career as a special education specialist. Once again, I am sticking with the theme of familiarity so I can concentrate on the skill of writing clearly for a general audience. You might have noticed that I tend to write longish sentences, and that might be a tendency I need to address. I am concerned that my readers might forget the ideas at the beginning of a sentence, by the time they get to the end.

Memory is not exactly a unique subject for a book. Just do a simple search on the online book stores of Amazon or Indigo/Chapters, and you will see what I mean. My next task was to think of memory in a less common way. More on that to come…..

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