Marketing Your BookBuying Marketing Services – Books Don’t Sell Themselves
The publisher, iUniverse, has published my book. They provided all the editorial and production service covered by my publishing agreement with them and they have been most satisfactory. I have blogged regularly, posting progress reports and reflections on the processes involved as they unfolded. Now books need to be sold in a highly competitive market. An audience for Through a Lens of Emptiness is out there for sure, but the target audience for a book is both ephemeral and elusive unless an author can reach out to it. This is a daunting task for a début author, so all the support he can get in this endeavour is welcome. Unless he is particularly well connected with individuals that know the ropes, purchasing useful services are essential.
I’ve tried to build a bit of a following on my own over the last two years through blogging and the twitter-sphere. I’ll discuss that experience in the next blog post. I provide the following reflections with an understanding that which supports an author purchases are determined by $$$ available and not the desire to purchase quality services. Please note, I never name the support services purchased nor the prices paid in that everyone’s choice in services and service level will vary. The only service I will name is Google Ads, since everyone who uses the Internet knows what they are and who supplies them already.
I was informed about marketing services available to me through a marketing representative from iUniverse. These services were carefully explained to me, all my questions were answered in full, and there was no pressure or push to purchase any of them. I had time to think over the possible offerings and made my choices in my own time. The information available on the publisher’s web site provides some information about what is on offer, but direct contact with a knowledgeable individual was essential.
Google Ads looked like the best bang for the buck. This service allows me to define my target audience by age, interest, la gauge, and geographic region. The initial agreement for these ads covers the first three months of marketing. This means that for three months, informing my target audience that Through a Lens of Emptiness is available for purchase will be assured because of SEO (Search Engine Optimization).
The second service selected purchases the services of an professional author publicity services to help me create a social media presence. This service is the more expensive of the two, but it is a pragmatic way of filling a big gap in my knowledge and experience. I have been finding my way through the nuance of using blogging and twitter to build an audience and establish a profile, but I still am wondering in the wilderness. Using Facebook to create an author well developed author page remains obscure. I look forward to the support I will receive and the knowledge to be gained from the experience.
The marketing ball is rolling and should gain momentum after I submit the extensive questionnaires that provide the necessary information for these service to move my marketing process along to the next stage.
In my next post I’ll reflect on my experiences with twitter and blogging.
Until my next post, as always your faithful blogger,
L Alan Weiss (Larry) – Author of Through a Lens of Emptiness , now available through Google Books, Amazon.com, and the iUniverse Book Store.
Visit my author website at www.lalanweiss.com
Are professional marketing services actually necessary? Do you use an Twitter based Marketing services? Please comment……..