My book is finally in production and will be available for purchase as a print on demand paperback published in a standard 6 x 9 format, and as an eBook. The reality of marketing by book is imminent, so even if the work of writing is completed, new demands on my time are surely in the offing. There are all kinds of possible marketing tools available to the self published author; some cost money and some are relatively inexpensive or free.
TWITTER is a good way to get your message out there, but tweets are the trees in a vast forest of followers and the followed. I a’m still finding my way around the twitter-sphere, or if you wish, twitter-verse. There are all kinds of possibilities in this world of 140 character expression filled with idiosyncratic short hand and hash tags (#). TWITTER costs the tweeter nothing but time, concise thought, carefully crafted sentences and good manners.
Blogging is another inexpensive venue for communicating with others. If you are reading this, then you know all about the value of blogging. My initial motivation to become involved in Word Press blogging was to hone my writing skills, but it can also be a great way to publicise a self published book. Once my book is in print (has become available to the public), I will certainly use short excepts as the focal point for some of my blogs.
You Tube and podcasting are two more methods of putting your ideas into the public domain. I haven’t used either of these modalities yet, but I am actively investigating best You Tube practices now, since I intend to use You Tube to publicise and market my book in the near future.
You Tube productions require some technical skills, simple video production software, a thoughtful message and time. There are no You Tube videos to my credit as yet, but my Kickstarter project site includes a first effort at video production. It took about eight hours to produce the two minutes video pitch which you can preview if you click on the link at the end of the post. Podcasting is down the road a piece for me, so there is nothing to say on that topic for now.
So far, none of the media tools discussed cost very much except time, creativity and careful editing. The expenses start to pile up when you enter into a publishing agreement with one or another of the companies that offer publishing services. That industry has been dubbed “the vanity press”, and for some would-be authors that may be true. I see their services differently. I see them as an opportunity.
Self publishing offers an unknown author the opportunity to publish a work of quality and value, but it also requires an investment. The investment is double barrelled; the first barrel is loaded with an investment of lots of time and hard work, and the second barrel is loaded with a monetary charge. I have already blogged about the time and hard work involved.
The time/perspiration investment amounted to thirty-three months of hard work for several hours each day and the support of the editors. The final verdict on the value of purchasing various and sundry services is months away, but I can say with confidence that the publishing package initially purchased has proven to be a good decision. Without the critique and support of the various editors that gave me feedback along the way, I never would have brought my book to the production stage in its current form.
The reality of the publishing world is that there are a lot of choices available for the book, or eBook, buying public. No book sells itself. A book needs to be promoted and that takes some money, and so I have been considering crowd-funding as a means to finance the promotion of my book. I have a plan, but it will take some money to carry it out, and crowd-funding is my best option to support that plan. There are a number of crowd-funding organizations to choose from, and for my project I selected Kickstarter. I’ll leave my readers the task of investigating the various options available to them if they are so inclined.
I have placed a link to a preview of my Kickstarter project page at the end of this post. I plan to go live before the end of this week and would welcome input or comments from others. If you have a few moments, I would appreciate your feedback.
As always, your faithful blogger . . . L Alan Weiss – (Larry)
Author of Through a Lens of Emptiness –soon to be released