The only certain way to self-publish with a minimum of expense is to be an expert in all areas of editing and marketing. The novice writer, who is also a newbie to the world of self-publishing, most likely thinks of copy editing as the only editing required to achieve a publishable work. The budding author who has an excellent grasp of English grammar believes he or she has the editing tiger by the tail and is sure to produce the perfect manuscript. To be sure, a copy-edit (line by line edit) is essential, but as an individuals experience of working with a self-publishing house grows, editing requirements take on new dimensions of complexity. Consider the following sequence . . .
* A writer drafts a manuscript and submits it to the publisher. (N.B. the writer has purchased some level of publishing package from the self-publishing house prior to submitting a manuscript)
* The manuscript is reviewed and feedback provided – at this point the publisher may say the work is not acceptable for publishing, but will most likely refer your project to a development consultant.
* After a conversation (or conversations) with the consultant, various services are offered at a per/word cost, which one is free to decline – at this point the writer can either work up the manuscript based on the commentary of the preliminary review and submit the revised manuscript for review at a cost – or – elect to go with one of the many editing/author support services offered.
* The hopeful author needs to be prepared for other consultants, offering support and services, to call. A call from a marketing consultant is a certainty.
There are two simple truths for those who become engaged with a self publisher: first, the more types of editing and the more self-promotion a writer can do, the less it will cost to publish a book – second, some of the services offered have value and merit, so the writer might pick and chose which are worth the investment in $$$ required to take advantage the service/s offered.
Think about the section found at the beginning of most books (or sometimes at the end), the acknowledgements. When the author thanks the editors provided by the publisher and all the individuals who provided other supports for the creative process that resulted in a book, they are thanking a host of formal and informal editors and reviewers. Those individuals, who may be few or many, provided development edits, substantive edits, content edits, quality edits, copy edits and feedback on the writing itself. The difference between the established author and the self-published author is who pays for all that support. Money and financial backing flows to the established author before, during, and after his or her book is published. Some money (dreamed of royalties) may flow to the self-published author after a book hits the market, but the financial backing of that book is the responsibility of the writer.
The jury is out on the self-publishing process. More evidence is required to make a judgement about this process. Reading the comments and critiques of others as related to the quality or lack of quality in the self-publishing world can shake one’s confidence a bit. While there are certainly some valid complaints and criticisms published, it is possible they may originate with the individual making negative assertions in part or in whole, and not the publisher at all. With all the books that are self-published these days, one would expect more complaints and criticisms than there are. Work honestly through the process, have realistic expectations of how much support you will actually receive, put in the effort required to edit your work and one should achieve a reasonably good published end product.